Giving Universities the Business Essay - 1444 Words

Giving Universities the Business The business of America is business. Calvin Coolidge To talk in public, to think in solitude, to read and to hear, to inquire and answer inquiries, is the business of a scholar. Samuel Johnson In the last ten years there has been a concerted movement in this country to re-design schools according to the Business Model--a movement which has recently gained an apparently unstoppable momentum. We hear continually of the universitys need to open up new markets, to learn new ways to compete and create new customer bases; simultaneously, we are bombarded with demands from the politicians and administrators who control our public funds to increase our productivity and accountability. (1)†¦show more content†¦(2) The implicit assumption of this and similar reports was that, left on their own, scholars had turned American education into doctrinaire trivia, and that University faculties particularly were, as a now infamous editorial in the Wall Street Journal put it, a new leisure class which needed the firm hand and clear vision of the business community to put things right. How to refute this? During the period which this camp claims saw the wholesale deterioration of American education, American universities developed and grew like never before and American graduate schools became the envy of the entire world. But even more specifically, hasty calculation will reveal that a professor teaching 4/4 must work 60 hour weeks (and thats figured over a 50 week year). (3) There may be lazy communities out there, but the university aint one of them. Which brings us to the Times Are Tough argument. My response to this is simple: when have times not been tough? 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Role of Globalization in Modern Economy - 5326 Words

THE ROLE OF GLOBALIZATION IN THE MODERN ECONOMY GLOBALIZATION DEFINED Over the past several decades, the economies of the world have become increasingly linked, through expanded international trade in services as well as primary and manufactured goods, through portfolio investments such as international loans and purchases of stock, and through direct foreign investment, especially on the part of large multinational corporations. At the same time, foreign aid has increased much less in real terms and has become dwarfed by the now much larger flows of both private capital, and remittances. These linkages have had a marked effect on the developing world. But developing countries are importing and exporting more from each other, as well as†¦show more content†¦By providing many types of interactions with people in other countries, globalization can potentially benefit poor countries directly and indirectly through cultural, social, scientific, and technological exchanges, as well as through conventional trade and finance. A faster diffusion of pr oductive ideas, such as a shorter time between innovation and adoption of new technologies around the world, might help developing countries catch up more quickly. In short, globalization makes it possible, at least in principle, for the less developed countries to more effectively absorb the knowledge that is one of the foundations of the wealth of developed countries. In addition, as Adam Smith wrote in 1776, â€Å"the division of labor is limited by the extent of the market.† The larger the market that can be sold to, the greater the gains from trade and the division of labor. 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Stevie Smith Free Essays

Marissa Puzino ENGL 011: 33 Dr. Kayorie April 3, 12 The Journey of Death, War and Neglect â€Å"All poetry has to do is make a strong communication† (Stevie Smith) Florence Margaret Smith also known as Stevie Smith was a famous English poet and novelist that lived form 1902 to her tragic death in 1971. Throughout her life Smith went through a lot of heartache with her family and especially within herself. We will write a custom essay sample on Stevie Smith or any similar topic only for you Order Now When Stevie Smith became acquainted with the face of death, she was fascinated by the melancholy emotions of depression she began to feel. As a result, Smith utilized her emotions relating to neglect, death, and war in much of her writing. Stevie Smith was best known for her poem â€Å"Not Waving But Drowning,† which is about neglect. In this poem she portrays the speaker as saying â€Å"goodbye† to his so called friends, and welcoming death. She praises grief and sorrow in her poem â€Å"Happiness. † Here she states that all happiness has been inexistent in her life. War was another prominent theme in her writing. Much of her writing was drawn from her own life experiences but various work of literature was influenced by war, the middle class British life, and religion. Her poem, â€Å"I Remember,† was a war themed poem about an elderly man having flashbacks on the Second World War on his bridal night. Stevie Smith eloquently channeled her emotions from her troubling life experiences of death, neglect, and war, into moving works of literature. Florence Margaret â€Å"Stevie† Smith was born in 1902 in Hull, England (Biography of Stevie Smith, Poem Hunter). At the age of three, after her father left the family to join the North Sea Patrol, she moved to Palmers Green with her Mother and her sister Molly (Spalding 3). During her teenage years her mother passed away, leaving her and her sister to live with their Aunt also referred to as â€Å"The Lion† (Stevie Smith, The Academy of American Poets). After attending high school she went to North London Collegiate School for Girls where she began as a secretary with the magazine publisher George Newnes. She continued to become the private secretary to Sir Nevill Pearson and Sir Frank Newnes. Her first book, Novel On Yellow Paper, was published in 1936, which was about the uneasy feelings of World War I. Stevie Smith passed away in 1971, resulting from a brain tumor. Stevie Smith’s life was filled with death and grief beginning at age five and lasting until her death in 1971. At the age of five Stevie Smith was diagnosed with Tuberculous peritonitis (Barbara, and Mcbrien 23). After developing this disease she was sent to a sanatorium near Broadstairs. Smith had a very close relationship with her mother. Being away from home and her mother for such a long period of time caused her to experience much stress and anxiety. Smith’s mother died of heart disease when she was sixteen years old, which was a very traumatic experience for Stevie Smith. Even fifty years later during an interview Smith burst into tears when asked a question about her mothers passing (Huk 39). Unfortunately, she became preoccupied with the idea of death. Smith thought that if she forced death upon herself, her misery would end. Realizing that she hadn’t died and life would continue another day only sustained her thoughts of death, eventually leading her into depression (Barbara, and Mcbrien 25). Being compelled by thoughts of death and grief, Smith frequently incorporated those themes in her poems. In one of Stevie Smith’s interviews she states, â€Å"They are written from the experiences, of my own life, its pressures and fancies, and they are written to give ease and relief to me† (Spalding 197). Smith implies that she writes her poems not only for the enjoyment of her readers, but as a way of coping with her own emotions and feelings. Writing about her sorrows gave her inspiration to continue on and face her troubles. She writes more often about her struggles than her happiness, which is shown in her poem â€Å"Happiness. In the poem â€Å"Happiness,† Stevie Smith describes happiness as quiet and nonexistent when she writes, â€Å"Happiness is silent, or speaks equivocally for friends† (ln 1). All of Smith’s life was filled with misery. This poem is about how she never knew the feeling of happiness. She was unaware of how to find happiness because of all the negative experiences in her life that led to such despairing thoughts and emotions . â€Å"Grief is explicit and her song never ends† (ln 3). Smith indicates that she has known this feeling since she was a young girl, which, continued throughout her life. Undergoing these difficult times throughout her life led Stevie Smith to develop a negative view of the world, which she exemplified in her poetry. Stevie Smith’s father owned his own business as a shipping agent. When she was three years old his business, as well as her parents’ marriage, was unsuccessful (Huk 23). As a result, Smith’s father left home and ran away to sea becoming a ship’s purser. She rarely saw her father and when he visited she would often ignore him. She resented the fact that he left and deserted their family. Stevie Smith and her sister never forgave him and even refused to attend his funeral in 1949. Additionally, Smith’s Aunt directed negativity in her life. After Smith’s mother passed away, Smith and her sister lived with their Aunt. When Stevie Smith started to write her Aunt dismissed her works, calling them as unnecessary. Stevie portrays her feelings of neglect in her famous poem, â€Å"Not Waving But Drowning. † This poem is about a man who is stranded out at sea. As he is thrashing in the seas, he is distressed trying to get the attention from the bystanders on shore. They think he is waving â€Å"Hello†, when he is actually attempting to get their attention. â€Å"Nobody heard him, the dead man† (ln 1). The people on shore can be seen as Smith’s Father and Aunt, while Stevie Smith is the man stranded at sea. They both neglected and ignored Stevie, either by abandoning her family or insulting her work. â€Å"Oh, no no no, it was too cold always† (ln 9). This line indicates the loneliness of Smith’s life due to the constant feeling of rejection, from the fleeing of her father and her Aunt doubting her writing capabilities. Stevie Smith grew up during both World War I and World War II (Severin 49). After World War II Smith believed that women suffered in traditional marriages because they often experienced loss of their independence and energy. In her poem â€Å"I Remember† the speaker is an elderly man. He is with his bride on their wedding night while having flashbacks of the World War II. â€Å"Harry, do they ever collide? I do not think it has ever happened† (ln 7 and 8). Smith is pointing out the disappointment of women returning to their traditional gender roles during the post war periods. When the woman asks about the planes colliding, Stevie Smith is referring to the gender roles of men and woman. She is asking if the roles of women and men overlap? She also indicates that these women will inevitably return to their pre-war traditional role as a submissive woman and essentially return to being unhappy. Stevie Smith has faced various negative experiences and emotions from a very early age. Stevie Smith often wrote about death, neglect and war as shown in three of her poems, â€Å"Happiness,† â€Å"Not Waving But Drowning,† and â€Å"I Remember. † Being presented with a chronic disease, abandonment, death, and feelings of neglect, contributed to Stevie Smith’s negative view of the world. However, Smith found hope and relief from her depressive mind through the means of writing poetry. Smith wrote not only for the enjoyment of her readers, but more importantly to cope with her adverse life experiences. She used writing as a way to ease of the pain of these events. Stevie Smith blended real life experiences with events that happened around the world to create her moving works of literature. Works Cited Barbera, Jack, and William McBrien. Stevie: A Biography of Stevie Smith. London: Heinemann, 1985. Print. â€Å"Biography of Stevie Smith. † Poem Hunter. Web. 8 Apr. 2012. lt;http://www. poemhunter. com/stevie-smith/biography/. â€Å"Happiness. † Best Poems. Web. 05 Apr. 2012. http://www. best-poems. net/stevie_smith/poem-18829. html. This poem by Stevie Smith compares happiness and grief. This is a short poem, completed in one stanza. Smith expresses happiness as a quiet, illusionary emotion instead of loud and exciting. She explains that happiness is silen t, misleading and deceptive. She describes grief as precise, straightforward and unlike happiness, swift without delay. â€Å"I Remember. † Best Poems. Web. 05 Apr. 2012. http://www. est-poems. net/stevie_smith/poem-18839. html. This poem written by the famous English poet and novelist, Stevie Smith is about a war veteran who is having flashbacks of World War ll. An elderly man is the speaker talking about his experiences in the war on the night of his wedding. His bride was a young woman who had tuberculosis and was asking him questions about the war. It seemed that she was asking the questions because she was slipping away and will soon pass. Abcarian, Richard, Marvin Klotz, and Samuel Cohen, eds. Literature: The Human Experience. 10th ed. New York: Bedford/St. Martin’s, 2010. Print. The poem â€Å"Not Waving But Drowning† by Stevie Smith told in the third person. It is about a man who is distressed and neglected by his friends. He is trying to gain their attention by waving his hands but the people at shore think he is just waving hello. This poem can be interpreted both metaphorically and literally. In the literal sense he was waving his hands trying to get attention and form the people on shore it looks like he’s saying hi. In the metaphorical sense, the man suffered from being ignored and neglected by his friends. Huk, Romana. Stevie Smith: Between the Lines. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2005. Print. In this book Romana Huk expresses the different contributions that Stevie Smith has made to feminist literary modernism. Huk describes how Smith encouraged women’s studies by examining the past and rewriting them in modern times. This book offers a new approach to go about analyzing Smith’s works by analyzing certain poems and novels that were either forgotten about or written long ago. Severin, Laura. Stevie Smith’s Resistant Antics. Madison, WI: University of Wisconsin, 1997. Print. This book analyzes the relationship between Stevie Smith’s writing and illustrations and twentieth century historical events. She uses all the works of Stevie Smith to join the idea of femininity and the conservative period f World War ll. Severin gives reasons for cultural historians and feminists to appreciate the works of Smith in a sense where all of her poems, novels and illustrations are taken from events that happened around the world. Spalding, Frances. Stevie Smith A Biography. New York: W. W. Norton ;, 1989. Print. This book examines the relationship between Steve Smith’s life and her writing, including both her novels and poems. Frances Spalding focuses on Smith’s narrative and distinct style. She looks at the connections between Smith’s devastating life and her works. Spalding adds new and original interpretations based on new information. â€Å"Stevie Smith. † Poetry Archive. Penguin. Web. ;http://www. poetryarchive. org/poetryarchive/singlePoet. do? poetId=7088. â€Å"Stevie Smith. † The Academy of American Poets. The Academy of American Poets. Web. ;http://www. poets. org/poet. php/prmPID/283;. How to cite Stevie Smith, Essay examples

SWOT Analysis Targeting

Question: Write an essay on Segmentation, Targeting and Positioning. Answer: 1. Marketing Analysis SWOT analysis: Strength Strong brand name with huge brand loyalty Burger King markets a number of burgers that is in general not obtainable in all other snack food restaurant ("BURGER KING" 2016) Product differentiation strategy is followed to large extent Growth model followed by the company is not capital intensive Strong brand equity in different fast food eatery house Weakness Burger King provides high fat as well as high calorie food products that is not considered to be good especially for the health conscious people Burger King follows the franchise administration Burger King does not publicize and advertise the food products the way its rivals do Burger King has lower competition appeal Opportunity Introduction of the system of home delivery Expansion of business through the opening of new branches as well as outlets in different growing economies that include Indi, China, Malaysia as well as Singapore Business expansion in the Asian market Product upgrading, tailoring the products according to the tastes as well as preference of the consumers across the world ("BURGER KING", 2016) Threat Threat of other eateries Health consciousness among people Rise in the costs of the food costs higher than the normal inflation Scattered nature of the marketing campaign that essentially concentrates on the KING nature of the products Decline in the total market share ("BURGER KING", 2016) Greater concentration in the market of US as well as Canada 2. Description of the segments and groups of customers targeted and positioning Segmentation Variables: Geographic the process of geographic segmentation refers to the division or categorization of the market of the market according to the nations, regions as well as cities (Paliwoda et al., 2012). The geographic segmentation of the Burger King can be carried out using the Tapestry segmentation. Burger King with more than 12,500 stores all over the globe, it is regarded as the most accepted hamburger franchises throughout the world (Allison, 2012). However, more than 27% of the USA populace has accessed the Burger King in the preceding 6 months. Again, not a single area of the nation appears to control the visits, although consumers residing in the mid-west as well as east have a propensity to frequently visit the eatery all together more than individuals staying in the west frequently do ("BURGER KING", 2016). As McDonalds and KFC dominate the entire fast food market of Singapore, Burger King is just after them with a total share of 9.40% of the overall market (Chernev, 2012). However, the market share of McDonalds is 20.60% whereas the market share of KFC in Singapore is 27% (BURGER KING, 2016). Therefore, the geographic segmentation can help in understanding the placement strategy of the product that can help in gaining greater share of the market eventually (Clow Baack 2012). For example, the fast food chain of Burger King divides the market into different segments and perform micromarketing by introducing products like rendang burgers in Singapore as well as Malaysia as the local palates primarily prefers spicy food (BURGER KING. 2016). Demographic The demographic segmentation refers to the division of the market of the company based on the age, size of the household and the lifecycle (Kotler Keller, 2012). Burger King counts the children as well as the youth belonging to the middle as well as the upper class market segments. Psychographics Psychographics segmentation refers to the process of division of the market founded on the social class, changing lifestyles as well as personality of the target consumers (Clow Baack, 2012). The target segments of the Burger King refer to the individual who are willing to avail the hygienic as well as delicious non-customary meal at the eateries. The target group of the consumers of the Burger King counts the children as well as the youth belonging to the middle as well as the upper class market segments. However, the positioning strategy is that the company provides best burgers ("BURGER KING" 2016). Recommendations As for the geographic segmentation, the management of the Burger might take into consideration the regional differences in the different locations in which it operates and modify its products in order to meet up the tastes and preferences of the customers of diverse geographic segments. For example, the Burger Kings have different spicy offerings in the areas of SW. Elaborate market research can also help in understanding the important attributes that the customers belonging to different geographic segments might prefer. For the purpose of demographic segmentation, the company Burger king can also consider elaborate market research on the areas of age, gender, income, ethnicity, life cycle, religion as well as occupation of the population in the segments of the targeted market of Singapore. In addition to this, the management can also consider development of a market product grid and examine the size of the market. The household sizes can also help in modifying many of its offerings. The meal offerings in bulk can be offered in cases where the family sizes are large and distinct family offerings can be designed. The company primarily focuses on the youth and the teenagers and the young adults of Singapore. Therefore, it can proceed further to attract the health conscious consumers who try to avoid the fast food by means of introducing healthy foods such as salads, desserts among many others. The wellness category of food products are growing at a great speed throughout the world and the management ca n design products to tap that market. In particular, the Singapore Government is also active in motivating healthy living and correspondingly the Singaporeans are also becoming increasingly health conscious. The psychographic segmentation of the target market refers to the process of segregating the activities, interests, opinions, values, attitudes as well as lifestyle of the consumers. The aged people are considerably more health conscious and tend to spend less on the fast food. However, the people in the generation Y are adept to using technologies and have grown up with credit cards and are used to the fast pace of life. The company can try to broaden the base of the customers by developing products that appeal to different generations. Apps for the online orders can appeal to the internet savvy youngsters while the availability of the local retail company outlets might help the seniors. In addition to this, the lifestyle of the people also depends on the economy of Singaporean market in which the company operates. The nation faces high rate of inflation that is around 6.5% that in turn affects the purchasing power of the individuals. Therefore, analysis of the lifestyle and attitud e of the consumers can help in framing appropriate marketing strategies. The management of Burger King can explore the idea of segmentation based on the profitability, similarity of needs of different prospective purchasers; assess the difference in needs in different segments. The segmentation process might also include the process of segregating the marketing actions that are required for targeting different segments and broadening the market bases. Therefore, an appropriate segmentation might help the management to gain competitive advantage in the market. A perceptual mapping can also help the management to analyze the competitive position of the company in the market and redesign its strategy for segmentation targeting and positioning. Marketing Mix Description of the current marketing mix activities (4Ps) used by () and chosen product line Food Strategy Burger King operates as a quick service restaurant business focusing on burgers as its main product. The Apart from this, the food strategy of the company sets different organizational outputs to the target segment of the market that comprises of the product lines that includes theBurgers Fish as well as Chicken Salads as well as veggies Different beverages, sweets as well as desserts ("BURGER KING Burgers, Chicken, Salads, Breakfast and Sides", 2016) However, the management of Burger King also has quietly a released a new offering that is a single item, namely, the Burger King Classic grilled dog. Aside from different product, lines of Burger King can offer the alternative of grilled hot dog. Even in the era of great health awareness, the management of the company conceived the idea of launching the hot dog that is essentially a junk item. Therefore, this product serves the need of the classic junk market. The rationale behind launching this hot dog is that the management of the company consider hot dog to be the most traditional fast food that can attract more of the core fast food customers. Pricing Strategy The pricing strategy of Burger King is primarily founded on the companys generic policy of cost leadership that helps in both minimizations of costs as well as prices. However, the primary pricing stratagem of Burger king is to use the market oriented pricing strategy based on the prevailing conditions of the market (Chernev, 2012). However, the secondary policy of pricing of the company is to use the bundle-pricing stratagem whereby customers can purchase value meals as well as kids food at bundle prices and that can be more reasonable than purchasing food items singly. For example, the management of Burger King has also framed the policy of market oriented pricing structure for grilled hot dog in the market of Singapore. Proper procurement of the raw materials and in-housing process of sourcing can help in reducing the overall cost of production. Therefore, the management of Burger King thus by means of cost effective ways of process of production can charge lesser price for the ne wly introduced product that is the grilled hot dog. Promotion Strategy The management of Burger king deploys different tactics for promoting its products through advertisement, sales promotions, personal selling as well as enhanced public relations. Burger King advertises its products online, on television as well as print media (Chernev, 2012). Furthermore, the company Burger King employs sales promotions by way of distribution of different types of coupons as well as supplementary offers all the way through its official website along with mobile applications. The restaurant personnel of the company Burger King also classically uses personal selling to persuade customers to purchase more products. in addition tothis, the company also applies public relation strategy where Burger King McLamore Foundation provides scholarship along with financial support for different educational agenda, thus in effect promotes as well as strengthens the brand name of Burger King. However, for promoting the newly introduced product grilled hot dog that lies primarily in the classic junk segment can be promoted effectively by the innovative promotional strategies keeping in mind the targeted core fast food consumers. Placement Strategy The management of Burger King makes its products available at different restaurants across the world. It has set the strategy of transacting with the customers by distributing its products through restaurants, mobile applications as well as websites for deliveries (Clow Baack, 2012). Recommendations The company Burger king concentrates more on the market of US and Canada although it operates in 65 nations and this concentration of operations has increased the exposure of the company to different adverse local facets that includes unfavorable economic conditions, alterations in regulations among many others. Therefore, the company can decrease the concentrated operation in the markets of US and Canada and explore the Asian markets for potential expansion. Again, the company can development its products that primarily features six different items and cater to the needs of the health conscious people as well. Furthermore, the company can also decrease the number of underperforming retail outlets. Therefore, the analysis of the placement strategy (Place) management of the company can help to reconsider the placement strategy and explore more emerging market for expansion of the market base. In addition to his, the existing outlets of Burger King in Singapore can be revamped with mor e concentration on outlets located in definite areas having higher concentration of kids. The proposed areas of placement can be Yishun Central, Tampines Central, West Coast Park and many others. Again, the management can enhance the promotion strategy by introducing premium toys, push strategy as well as distribution of coupons. The promotional program can use banners, road shows among many others. The banners outside the outlets can generate awareness among the consumers. A road show around Singapore especially in the shopping mall zone or else the MRT stations at a stretch for two or three months can also develop the promotional programs of the company. The analysis of the food product strategy (product) also reflects the fact that the management of the company can also consider improving the breakfast menu by introducing healthier food options for the health conscious people who try to avoid unhealthy junk food options. . However, the company can maintain the policy of cost lead ership and offer products at affordable prices and apply the secondary pricing policy of bundle pricing for retaining existing market share and for gaining new ones. Based on the above analysis, it can be ascertained that for the future the management of the Burger King can focus more on international operations, expand the process of product differentiation and ensure that the effects of the promotional programs last for a longer period. A study on the branding strategy of Burger King reveals the fact that the management of the company focusing on the international expansions can consider framing a global brand positioning strategy by introducing new designs for packaging that comprises of retooled cups, wrappers, bags as well as containers while keeping the logo intact. Therefore the company might consider revamping the packaging for positioning brand worldwide. References BURGER KING Burgers, Chicken, Salads, Breakfast and Sides. (2016).BURGER KING. Retrieved 4 June 2016, from https://www.bk.com/menu BURGER KING. (2016).BURGER KING. Retrieved 4 June 2016, from https://www.bk.com Chernev, A. (2012).Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Clow, K. Baack, D. (2012).Cases in marketing management. Thousand Oaks, Calif.: SAGE. Kotler, P. Keller, K. (2012).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Paliwoda, S., Andrews, T., Chen, J. (2012).Marketing management in Asia. New York: Routledge.